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Expert Sessions

Learn from industry experts and gain valuable insights for your business.

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Building your LinkedIn Sales Funnel

Using LinkedIn to drive sales for your startup requires a strategy that aligns with the user behaviour on the channel. Parantap dives into building a LinkedIn profile that converts, identifying your niche, designing your content for a funnel, and the best DMs that get you responses.

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What do Investors look for in a Pitch?

Hear from C V Anirudh Rao, an angel investor signing early-stage cheques and get a behind-the-curtain peek at how angel investors evaluate startups and what are they looking for in a pitch and pitch deck.

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A Guide to Acquiring US Clients through Cold Outreach

Cold outreach is a weird mix of art and science. Find out how to balance the two and learn the fundamentals appplicable throughout your startup journey.

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Getting your First Customers - A Live Discussion

Troubled by the impact of Bengaluru's hard water on her hair and skin, Duhita built a solution for everyone like her. Within 1 month (and 0 marketing spend), she had 50 customers and stellar feedback, growing to a 7-digit MRR in a year.

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Why do Early-stage Investors look for Traction?

​In addition to TAM, vision, and business plan, one of the critical pre-requisite investors will ask for is traction. But why do they need traction? And how much traction is sufficient?

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Accessing the US Market through Amazon

From the expert - understanding market demand, setting up and optimizing your Amazon storefront, navigating logistics and shipping, compliance with US regulations, and leveraging Amazon's advertising and marketing tools.

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A Founder's Guide to Hiring for Marketing

Your first few marketing hires can be the difference between an early-PMF and long, dragged out effort. How do you go about resolving the age-old dilemma of who to hire - Freelancer vs Agency vs Full-time Hire?

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Validating your Startup Idea

If you are looking to startup or have just started working on their idea, this session is for you! At the very least, it will help you evaluate your idea and give you the clarity and confidence to take the next set of business decisions.

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A Guide to Sourcing from China

Sourcing your products from China can lower your costs, but what does the entire process involve? Should you get involved at this stage of your startup?

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Using Data to Improve ROAS & LTV

Your proprietary user data can be your MOAT! Ensure you're collecting the right data and utilizing it to get the maximum ROI from your advertising budget.

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Overcoming the Fear of Sales

Daniel has built a FOUNDER Framework on how to approach sales. It breaks your sales conversations into modular steps - like Lego blocks. You connect these blocks naturally, structuring your sales process around the customer's pain, not your pitch.

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